It’s been more than a week since the latest Google algorithm update (the Penguin update) and all of us in the SEO and IM world are still assessing the damage.
I’ve received a lot of feedback during the past week from fellow IMers on how their rankings and traffic has dropped dramatically, some of them are even considering the idea of giving up.
I don’t know about you, but I think that in every major change there are always HUGE opportunities to be taken advantages of. One big advantage I see is that Google is eliminating a considerable amount of low quality competition and that leaves more space for marketers that PUT THE CUSTOMERS FIRST.
But don’t get me wrong, “Penguin” is not perfect and it has affected high quality sites also, the search results are still really bad, but I truly believe that Google will eventually correct this as it is IN THEIR BEST INTEREST to do so.
The opportunity for you as a marketer is in the intention that Google has in cleaning their search results and delivering more user oriented content and that should be your focus if you’re planning to build more sites in the future.
But What Can You Do TODAY If Your Website Has Been Affected?
A couple of my sites got hit and the following is a list of things that I’m doing to them in order to recover their rankings.
The first thing you have to do is make sure your site is still indexed by searching for it by domain name; www.yoursitename.com. If it appears in the first position then you’re OK
After that, you must take a GOOD LOOK at the content in your site and its RELEVANCE to the keywords you’re targeting and objectively ask yourself – is this a high quality website? If it is move to the next step
The next step is to de-optimize you site a little bit. Make sure that the keyword you are targeting is only in your tittle tag, your meta description and in your URL and make sure it’s well optimized for CTR’s – that is, make it interesting, remember that your tittle and meta description is what appears in the search results. And for all your other tags use your LSI’s (words that are semantically related to your keyword) you can use Stealth Keyword Digger to find a ton of LSI’s
Forget about keyword density, go over your content and make sure that your keyword is mentioned in a natural way that contributes to the quality of it.
If you have your keyword bolded, italicized or underlined inside your content, undo that.
If you’re linking from inside your content to any other pages in your site make it look natural and don’t use the exact anchor text keyword, use an LSI or something generic like “click here” or “here’s what I mean” etc.
After you’ve de-optimize your website the next step is to add more quality content to it, I will be adding 1 article a week for the next 4 weeks and reassess my strategy after that.
And now to the off page stuff…
I think that one of the factors that lead to my website losing its rankings is that Google is now ignoring most of the backlinks I build to it. So I will restart my off page SEO campaigns.
Here Are A Few Things to Consider When Building Backlinks Post Penguin
Diversify your anchor text – In my Evergreen SEO course I recommended a 3:2 ratio in your anchor text diversity; for every 3 backlinks with your main keyword you must build 2 with your LSI’s. But for this experiment I will do it the other way around, for every 2 backlinks with my main keyword I will build 3 with my LSI’s (and use 3 different LSI’s mixed with some generics like “click here” or “www.website.com”)
Diversify your link profile – Aside from using different anchor text you must also make sure that the links pointing to your website are coming from a variety of sites. For this experiment I will be doing social bookmarking, high Page Rank blog commenting (relevant and manually submitted), high authority .edu links and a couple of other methods that I got from the guide I recommended to you a few days ago, Lazy Link Building 2.
Watch your speed and quantity – Don’t build thousands of links over a short period of time and then stop as this looks VERY UNNATURAL to the search engines and if you’ve noticed so far, all of the factors we’ve reviewed in this post are trying to make things look AS NATURAL AND ORGANIC as possible.
And last but not least; build backlinks to all the pages of your website not only to your home page, because having backlinks pointing to only one page of your site looks very unnatural. And don’t worry because if you’ve build your internal link structure properly, all the pages of your site will benefit from your backlinking efforts, regardless of the page you’re linking to.
IMPORTANT: Please keep in mind that I CAN’T GUARANTEE that any of this will work to recover a websites ranking, we are still in the early days of the Penguin update and most of the information that’s going around is speculative (based on conjecture rather than knowledge). I’m going at it based on what I’ve researched and COMMON SENSE.
Check out this video
I really feel that we can work together to overcome this new challenge and benefit from it.
I will keep you posted on my results.
And please share your strategies or your thoughts about this by leaving a comment below