OK so with your PowerPoint presentation ready you can now proceed to record your video. I do this with Camtasia Studio.
Camtasia gives you the option to record your screen or the PowerPoint presentation directly. I prefer to start my presentation and just record the screen.
If you’re doing the narration yourself then you’ll be reading and recording the script (the one you already have divided in slides) with Camtasia while going through the presentation.
Once you’re done, you can add even more effects to your video by using Callouts, Transitions and the Zoom-n-Pan option in Camtasia.
You can find all of the video tutorials on how to do that here: http://www.techsmith.com/tutorial-camtasia-7.html
Using Camtasia to record and edit your videos may seem overwhelming at first but you’ll quickly get the hang of it and after making your first video it will become very easy, because the software is very intuitive and it lets you preview the work as you go.
And remember that it’s better to spend the time making 10 good videos that will make viewers take action than doing 100 videos quickly that no one will watch.
Voice Over Alternatives.
If you consider that you don’t have a great narrative voice to use for your videos or if you target audience is composed primarily by women and you’re a men or the other way around; like for example, if you’re doing a video about yeast infections then you’ll want a women’s voice narrating your video as this will resonate more with the audience you are trying to reach out to.
You have the option of outsourcing the narration part of your video; I do this all the time. You can find great voice over talents in the Warrior for Hire section of the Warrior Forum. I highly recommend that you check out the special offer of fellow warrior Ken Budka:
I’ve done many projects with Ken and he always delivers amazing work.
Or if your videos are shorter you can also find great talent over at fiverr.com, just do a search for voice over and then sort out the results by “Rating” so you get the best ones at the top.
Once you’ve chosen who’s going to do the voice over for you just send him/her the script divided into slides and explain the tone you want for the narration; serious tone or compassionate or friendly, etc.
I usually tell them to read the first 2 slides and send a demo audio over so I can check if they can deliver what I want and if it sounds OK then I give them the go ahead.
Then you would just add the mp3 file of the voice over to the timeline of your video in Camtasia.
Adding Background Music.
If you’re outsourcing the voice over part of your video then most of the time you can ask the person you hire to add the background music to the final recording.
But if you’re doing the narration yourself then don’t worry because doing this is not hard at all. First you need to get a royalty free track that you can add to your video and you can find thousands of options to choose from here: http://freeplaymusic.com
I usually look for a track I like and that sounds generic so that I can use it in all my videos, that way I don’t waste time looking for background music every time I make a new video.
Once you have your track you just add it to your video using Camtasia, here’s a video tutorial on how to do it: http://www.techsmith.com/tutorial-camtasia-working-with-audio-sample-project.html
Producing Your Video.
Now that you have recorded you PowerPoint presentation and added effects and background music, it’s time to produce your video, to do this you just hit the “Produce and share” option and use the following settings in the “Production Wizard”.
And that’s it you’ve created a high quality video that has the potential of bringing in prospects or sales.
Optimizing Your Video.
Once Camtasia has finished producing your video, there is one more thing you have to do to it to make it web ready.
You have to web optimize your video so it will play or stream faster and smother, remember that speed is crucial on the web.
Fortunately this is very easy to do, there’s a free software called Handbrake that will take care of this for you.
You can download Handbrake here: http://handbrake.fr/downloads.php
And here’s the video tutorial on how to use it: http://www.youtube.com/watch?v=KNW3CScsTxQ
Doing SEO for your video is very easy; first you have to make sure that the keyword you want your video to rank for is inside the file name of your video (yourkeywordhere.mp4)
Then after uploading your video to YouTube erase the .mp4 from the tittle and make sure that your keyword in mentioned once in the description and also put it as one of the tags.
Once your video is live on YouTube, ping the URL of the video using http://pingler.com/ and wait a week before you start building backlinks to it.
Some of the services I use to build backlinks to my videos are:
If you’ve done your keyword research right and you’re targeting keywords with weak competition you should see your video ranking pretty fast.
OK so that’s it, I’ve tried to cover everything I do to create my videos and I hope it has been helpful to you and that now you feel more encouraged to make some great quality and informative videos so you can tap into the enormous potential of traffic that Google and YouTube has to offer.
And as promised, here are a couple of examples from the videos I’ve made to promote my softwares.
In this one I made the script and the PowerPoint presentation and outsourced the voice over:
And in this one I just did the script and outsourced the whole video creation process:
Please share your thoughts on this video creation process by leaving a comment below.