In case you haven’t done so you can read part one of this series here.
OK so once you’ve created a great script for you video it’s time to make it come to life.
When producing a video your main goal is to make it visually appealing and interesting, as I said on part one of this series, creating plain screen capture videos with boring background music were you display some text for the viewers to read just won’t cut it anymore.
People are used to being entertained, even when they are being informed, so you must make your videos entertaining.
And the best way you can do this with a small budget is with a great script combined with a screen capture video that is enjoyable.
Here’s how I do it.
And although these free tools don’t have all the same features as the paid ones, they can get the job done.
With the necessary tools ready the first thing you have to do is divide your script into slides within your text editor (Microsoft Word or Note Pad). The easiest way to do this is to put one sentence per slide; sometimes you can even put 2 if it helps with the flow.
Once your script is divided in slides you must plan out your presentation; what images to use, where to use them, in what sides to display just text, what part of the text to use and when to display images and text combined.
To figure this out you must read over your script a few times and see what images come to mind when you do and also try to think about what images will better describe what you are trying to say while making the video entertaining.
Once you have an idea of what images to use you can get them at www.istockphoto.com. Just put a keyword that best describes the image you are looking for in the search box and browse away. This is my favorite website for getting royalty free images.
You must balance out the amount of slides that have images, text and image with text. You don’t want a presentation that only has text or only has images; your presentation must have both, but balanced out to better convey what you’re trying to get across to the viewer.
When it comes to displaying text on your slides, only put the important part (the main idea) of the sentence you’re going to read during that slide and use black text over a white background or white text over a black background or something that contrast in a way that it’s easy to read.
The font I use the most is Impact or you can also use Verdana but make sure that it’s big; I use at least a font size 50
Once you have a clear idea of what images and text you are going to use and where you are going to use them; the next step is to create your PowerPoint presentation.
PowerPoint is very easy to use and there are hundreds of video tutorials in YouTube on how to create incredible presentations with it, you can become a PowerPoint expert in one afternoon.
So use your script and images and take your time to put an amazing presentation together.
Check out the YouTube video below to get an idea of what’s possible when you play around with PowerPoint’s options.
Next week in part 3 of this series we’ll go over how to record the video, some alternatives for doing the voice over, adding background music and how to optimize your videos for better rankings.
I’ll also show you a couple of the videos I’ve created using this formula.
See you next week.
In the meantime please share your PowerPoint tips and tricks or let me know if you’re enjoying this series of post by leaving a comment below.