What exactly IS hypnotic copywriting? There’s a lot of talk about hypnotic copy in marketing guru circles. But can you really “take control” of someone’s mind using the power of words alone? The answer is yes – and anyone can do it.
All it takes is understanding the end result you want, and then writing in such a way as to activate those receptors in the brain – commonly known as the “mind’s eye”.
Hypnotic writing puts you in the driver’s seat. You’re in charge of your reader’s emotions – everything from their ability to empathize with your story, to their ability to emphatically nod “YES!” to your offer.
But how exactly is it done? Keep reading for all the details…
Tell a Story.
The mind’s eye flourishes with storytelling. From a crisp, ice-cold beer on a sun-drenched summer day to the warm, chocolaty comfort of a hot cocoa on a chilly winter evening, hypnotic copy quenches our thirst to learn more.
Weave together a story using plenty of adjectives (description words) and adverbs (words ending in –ly) and you’ll be well on your way to writing copy powered by both emotion and vivid imagination.
Add Rich, Detailed Pictures.
A picture is worth a thousand words, and nowhere is that statement more beneficial than with hypnotic copywriting. In this case, a picture is like a fine wine. It adds to the enjoyment of the overall “meal” that your visitor is visually digesting and imagining. Pictures reinforce your point and give more clarity to your voice and your tone.
Watch Out for Cliches.
It’s very tempting, when writing using visualization, to throw in common phrasing like “Imagine you’re…” or “Picture yourself…” But the fact is, you don’t want readers to have to stop what they’re doing to place themselves in your fantasy world.
Instead, write as if they’re already there. For example, “You walk confidently onto the dance floor, capturing the attentive eyes of most beautiful woman in the room and sweeping her off her feet as her flowing dress curls around your ankles like a contented cat.” Your mind’s eye automatically sees you in this situation, without forcing you to disconnect from wherever you are right now. See how easy it is?
Ask More than You Tell.
When people think of “hypnotic” anything, they tend to think of a scruffy old psychologist with patched elbow sleeves and a shiny pendulum chain with the all-too-familiar “You are getting sleeeeepy” catchphrase. Don’t be that kind of person in your copy. Instead, ask questions that the reader would naturally respond “Yes” to – without having to stop and think about it.
For example, “Aren’t you feeling calmer and more relaxed?” Subconsciously, the reader’s mind may decide that “Yes, yes I am in fact feeling calmer.” And their body naturally relaxes. It’s this kind of neuro-linguistic programming that prepares the brain for a more passive state, during which hypnotic copy works its magic.
Try these steps yourself and see how many more sales you can make.
Please share your opinion on the concept of hypnotic writing by leaving a comment below.