If you’re finding that your particular niche isn’t much of a niche at all, it’s time to look a little closer and dig a little deeper.
If you’re focusing on something to broad like “dog training”, you’re forced to compete with the glut of other “me too” experts out there, offering a broad range of products and services related to getting your pup to behave.
Even specific breed training like Dog Training for Poodles isn’t really a niche anymore (but it’s better than dog training alone), because you’ll still find a great deal of gurus touting their experience with the more popular breeds.
So what do you do? The answer is micro-niching.
Essentially, micro-niching takes two areas of focus and combines them. Let’s say you want to get into the dog training business but you’re not sure what area to specialize in.
What about dog training for busy working people? Not everyone has hours of time to spend training their pets – if you were to specialize in a niche that makes it quick, easy and less frustrating for working professionals to get their pooch to sit, stay and shake – you’d be able to reach an eager audience (that has money to spend) and you’d be able to do so without as much competition.
But remember that a little competition is always good – it’s a sign of money being spent in that niche.
The point to remember about micro-niching is that it combines your own personal expertise, authority and experience in an area of specialization that few people can compete with you in.
Another example (that perhaps you’re more familiar with) would be search engine optimization. It’s likely something you’ve done, and maybe done for others so you’re pretty good at it. But SEOs are a dime a dozen on the web. What do you do?
Look at SEO for specific groups. For instance if you have experience working in a doctor’s office, you already know what gets patients involved in their care and well-being, so you can leverage that experience into traffic for doctors’ websites and more inquiries about their services.
Nearly everyone can use their previous job experience, general life experience, travels and education to specialize in a certain area where your know-how vastly outperforms your competitors.
If you’d like some actionable steps to put micro-niching to work for you – try this simple exercise. Get out a stack of index cards. First, write all the different things you’re interested in – one word per card. Then in another set, write all the things you have experience with.
You’ll be amazed at the different points where they intersect, and you can create a micro-niche to dominate, get traffic, and earn from.
Please share your opinion on micro-niching by leaving a comment below.