Every blog you read and half the new products released these days tell you to use social media as a traffic generating tool for your website. The problem, of course, is that very few explain exactly how to do it in a practical way.
So on this blog post I want to go through one of the most effective, practical and easiest methods I’ve used in recent months to drive traffic from Facebook and LinkedIn to my sites so you can do it.
Tapping Into the Traffic of Facebook and LinkedIn Groups
The problem I see is that too many people try to use social media for traffic and fail. Or they succeed but the traffic doesn’t convert.
By using social media groups and engaging with existing communities, you can change that. This is actually a very simple trick, but it requires some time and a dedication to providing exceptional quality – both of which you must commit to.
So here it is…
The key is to find large, active groups on LinkedIn and Facebook that are within your niche. Avoid smaller groups, groups with inactive memberships, or groups that are outside your immediate niche.
Most groups will admit you if you ask to join and most will allow you to post free content you’ve produced, but only if it’s no-strings attached.
Groups like these ones…
It’s simple. Start providing awesome free stuff.
Actively create new conversations and offer free content and resources to the other members of the group
Why This Works So Well
It’s the oldest formula in online marketing. Provide high value content and people will love you for it. On Facebook and LinkedIn this goes double.
Not only are people more willing to click a link within a Facebook group, they tend to Like and comment on it, creating instant social proof and generating MORE clicks.
They might even take that link and share it with other communities of users, making it go viral.
A single link to a blog post, free eBook or audio course can instantly go viral within a Facebook group, generating hundreds or even thousands of clicks.
It’s Not Free or Instant Traffic
Before you start spamming links to Facebook and LinkedIn groups, there are some things to keep in mind.
First, quality is key. Just any old free content won’t work. You can’t load up on PLR eBooks and spam them to group members. When I say “quality”, think of production-grade products and full eBooks but give them away. This is a must.
These groups allow people to instantly interact with each other and you. If quality is not up to par, not only will they discuss it publicly, but you might get booted from the group. Everyone will remember the subpar content you tried to give away and your reputation will be damaged.
I recommend starting small. Post a link to a long, engaging blog post or a free report you’ve written on a hot topic in that niche. Build trust with group members by showing them the value you bring, then move up to larger products or freebies that will really hit home.
Do this properly and you can drive hundreds of even thousands of hits directly from Facebook and LinkedIn to your site, capture email addresses, and eventually monetize.
Please share your opinion about this traffic method by leaving a comment below.