The 8 Profit Activators – A Step By Step Plan for Taking Your Business to the Next Level

breakthroughDNAIf you haven’t heard of them before, “The 8 Profit Activators” is a clever concept developed by Dean Jackson and Joe Polish (awesome marketers). So to start off this blog post series on “The 8 Profit Activators”, I’d like to give a nod of appreciation to the creators of this amazing system – THANK YOU DEAN AND JOE for sharing this knowledge with all of us.

Speaking from personal experience, I can tell you that the Profit Activators are an elegant, yet simple way to look at your business in a whole new light. Doing this has enabled me to boost my income considerably.

And applying these proven profit boosting concepts in your own business doesn’t cost you a thing but taking a few minutes to learn how they work.

And that’s exactly what I’m going to do in this 4 part blog post series.

A Brief Overview…

The 8 Profit Activators work by taking your business and, instead of looking at it as one amalgamation of “stuff”, breaking it down into three units – the Before Unit, the During Unit and the After Unit.

Each unit has its own profit activators

The Before Unit Has 3:

Profit Activator #1
Narrow Your Focus and Select ONE Target Market (at a time)

Profit Activator #2
Use Direct Response Offers To Compel Prospects To Call YOU

Profit Activator #3
Patiently And Systematically Educate And Motivate Prospects To Meet You… When they’re Ready!

The During Unit Has 2:

Profit Activator #4
Present Your Unique Service Offer in a Way That Makes It EASY To Get Started

Profit Activator #5
Deliver a “Dream Come True” Experience Designed from Your Client’s Perspective

And The After Unit Has 3:

Profit Activator #6
Provide after Sale Service – Even After you’ve Already Been Paid

Profit Activator #7
Nurture Lifetime Relationships and Focus on Lifetime Value

Profit Activator #8
Orchestrate Referrals by Giving Your Clients the Opportunity to Feel Great

This way of looking at your business enables you to effectively optimize each aspect of it to achieve the best results possible.

In this blog post, we’re going to look at the before unit. This is likened to window shopping at a retail storefront. It’s what happens before the customer starts to interact with your business, and it’s crucial to getting them in the door – either literally or digitally.

Profit Activator #1 – Narrow Your Focus and Select ONE Target Market (at a time)

This crucial piece of advice is probably going to go against everything you’ve ever heard about how to market.  You’ve probably been told that you should aim for the biggest piece of the pie – so ALL internet marketers, or ALL dog owners or ALL Facebook users, etc.  But Dean advises his students to only go after one target market at a time.

The example he gives is of the photography industry.  If you’re into photography and want to turn it into a business, why not get the broadest swath possible of customers?  You could do portraits, weddings, corporate photos, and so on – but by limiting your market to one specific niche, you’re virtually guaranteed to become the recognized authority on that topic.

For example – We Shoot Bottles at has dominated the bottle photography marketplace simply because it’s all they do, and they do it very well.

But, of course, you don’t want to literally limit yourself to just one market – but rather one at a time. Beyond We Shoot Bottles, there’s also for your canned goods photography needs.

This U.K. based photography company has taken something as large and varied as product photography, and truly made a name for themselves with some big brands.

How to Select Your Ideal Market

The question to ask yourself when considering which market to focus on is this – what is one thing that you’re extremely good at, that can serve one group of people very well?  It’s realistic to want to serve as many people as possible, but in order to make the profit activators work for you; you’ll want to start off by concentrating on Profit Activator #1.

This is laying the foundation and doing the groundwork for a viable business model that, according to Dean, will last you “20 years or more”. Even as technology changes and adapts, you’ll still be here, serving this single market to the best of your ability.

If you want more help discovering the perfect niche for you; click here to get a copy of my best selling niche research course. And if you already own it then you have everything you need to put profit activator #1 in place.

What Happens Next?

In next weeks blog post, I’ll walk you through Profit Activator #2, which builds on what you’ve learned here. It’s all about engaging your new-found target market and encouraging them to get in touch with you.

In the meantime please share your opinion on “The 8 Profit Activators” concept or questions on Profit Activator #1 by leaving a comment below.


AlexThe 8 Profit Activators – A Step By Step Plan for Taking Your Business to the Next Level

Comments 6

  1. Herschel Lawhorn

    Hi Alex,

    I have read or seen something very similar to this before, but it was not laid out and explained in this detail.

    Thanks for sharing this with your followers. Still loving all your products. Very useful.

    Herschel Lawhorn

    1. Post
  2. Jessica

    Any type of business without a plan is bound to fail is something I have always heard. You seem to have all the kinks worked out and laid out in a great way

  3. Bridgette

    For profit activator #1 you’re spot on. Trying to be too broad can leave you with mediocre marketing that doesn’t interest anyone.

  4. Gracia Palmer

    I agree that it is very important that a business must know its target market so that the marketing efforts will be directed or aimed to the right people. Very informative post. Thanks.

  5. Melinda Jones

    Well designed theories but success on this one really depends on how it would be applied. It is very crucial that a business is able to know their target market and focus on it. Not all products and services are applicable to all consumers.

Leave a Reply

Your email address will not be published. Required fields are marked *