The 2 Sides of Google's New Disavow Tool

It’s no secret that Google has been waging something of a war against spammy backlinks in recent months. Their algorithm has been beefed up, revamped and revised repeatedly to make low quality links less valuable and in some cases detrimental to your site. Of course like in all wars there has been some collateral damage. Through all of the recent …

Taming Panda and Penguin – What Do Search Engines Really Want?

Since early 2011, Google has repeatedly updated and changed their core algorithm in such a way that tens or even hundreds of thousands of websites saw significant rank loss. One day at the top of the results for their target terms and the next scrapping for hits. There has been plenty of discussion about what Panda and later Penguin did …

Getting SEO Advice Straight From Google

This week I want to share with you these SEO videos that Google recently posted in their Webmaster Academy. They have quality information; all the way from how to properly optimize your site for better rankings and click through rates to how to get your content indexed almost immediately and much more. Enjoy… Nice and to the point video that …

Taking Advantage of the Penguin Update and How to Recover From It

It’s been more than a week since the latest Google algorithm update (the Penguin update) and all of us in the SEO and IM world are still assessing the damage. I’ve received a lot of feedback during the past week from fellow IMers on how their rankings and traffic has dropped dramatically, some of them are even considering the idea …

What to do About Google's New Major Algorithm Update

Google has started to roll out its new algorithm aimed at penalizing overly SEO’ed sites and it’s hitting hard on as they say “the bad guys” but some “good guys” are suffering too. Search results are quite weird at the time of writing this but I hope things will start to normalize soon. Here’s what Google is saying: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html But …

Is There Such a Thing as Too Much SEO? Google says “Yes”

According to Matt Cutts (Google’s head of the search spam team) Google will be releasing a new algorithm which will penalize overly SEO’ed sites. Too much SEO?  What does that mean? In an attempt to “level the playing field” between sites with good content and low rankings, versus overly-optimized sites, Google is targeting sites which have “too many links” or …

SEO for Google Plus

If you’re looking to promote your site or brand on Google+, you’ll want to get as much out of it as possible. What’s interesting to know is that Google+ isn’t like your typical Google organic ranking, so the same strategies don’t apply here.  There are some common threads though, and ways that you can use Google+ to your advantage. Here’s …

2 Very Important SEO Factors

Google is and will always be updating its algorithm to keep up with its user’s expectations. Google bots are always on the lookout for websites that will “end search” Search engines are always looking for websites that deliver value to the queries of its users, and it does this by looking at many parameters. 2 of the parameters that tell …

The POWER of Long Tail Link Building

What is long tail link building? Long tail link refers to the use of phrases with 3 or more words as anchor text when building backlinks. Long tail link building is about building backlinks with long tail keywords back to the content you already have to help that content rank for more phrases. The main benefit of structuring the anchor …

4 Not So Talked About On Page SEO Factors

We can only speculate at how many SEO parameters Google and other search engines are looking  at when determining which websites to rank. There are probably hundreds of them, making it very difficult to have a perfectly optimized site. But taking into account the increasing number of new sites with quality content that are popping up each day (giving search …