Pushing All the Right Buttons with Psychology and Copywriting

You may not realize it, but every action we take is based on some core need we have.  As coined by Dr. Abraham Maslow in the 1940s, the “Hierarchy of Needs” is a pyramid-shaped representation starting with the most basic of needs and ending with more self-actualization interests. You may have even heard of “Maslow’s Hierarchy of Needs” but never …

AlexPushing All the Right Buttons with Psychology and Copywriting