When you think of Aristotle, you may think of some brilliant old philosopher whose advice couldn’t possibly be useful in the modern age. But nothing could be further from the truth! In fact, Aristotle is full of fascinating insights into what, exactly, creates the ability to be persuaded – things that affect us even today. He described the three facets …
Great Video – Is Selling Evil?
People say that money is the root of all evil, but others have the view that selling itself is somehow immoral or evil. Dan Sullivan has said that selling is “getting someone intellectually engaged in a future result that’s good for them…and getting them to emotionally commit to take action.” But what does that really mean? Intellectually engaged? Getting someone …
Profit Activators: Achieving Lifetime Customer Value
So far we have covered the basics of the profit activators and we’ve dove deeper into the “Before” and “During” units. In this post, we are going to look at the “After” unit of the Profit Activators. This is the point where you’ve nurtured the client along their decision-making process, you’ve educated and motivated them, and you’ve given them an …
Profit Activators: The "During" Unit
In this blog post, we’re going to look at the “During Unit” of the Profit Activators. Up to this point, you’ve learned about how to target your market and how to educate and motivate them to take action. The next step is to make it as easy and hassle-free as possible for them to become your customers. When positioning your …
Profit Activators #2 and #3: Compel, Motivate and Educate
Building on what we learned previously on the first blog post of the 8 Profit Activators series, I’m going to walk you through the next 2 activators, which involves compelling your prospects to call you and then motivating and educating them so they take you up on your offer. The first step is to compel people to want to hear …
The 8 Profit Activators – A Step By Step Plan for Taking Your Business to the Next Level
If you haven’t heard of them before, “The 8 Profit Activators” is a clever concept developed by Dean Jackson and Joe Polish (awesome marketers). So to start off this blog post series on “The 8 Profit Activators”, I’d like to give a nod of appreciation to the creators of this amazing system – THANK YOU DEAN AND JOE for sharing …
How to Craft an Amazing USP and Why This is Important
We’ve all heard about the importance of having a fantastic USP (Unique Selling Proposition) and how it can make a difference in our business, but like so much good advice, many entrepreneurs don’t stop to think about it until their customer base suddenly dries up and no new leads are coming in. Whether you’re still in the start-up stages or …