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Infographic – The Importance of Color Choice in Marketing

One of the most severely underrated components of a website is its design – not just the interface and usability of the site, but the color scheme and visual elements. You see, people respond to color and if you understand how and why they do, you can use it to your advantage. That’s why it’s important to learn the meaning …

AlexInfographic – The Importance of Color Choice in Marketing

Harnessing the Science of Persuasion

Harnessing the Science of Persuasion is crucial if you want to succeed in internet marketing, but to harness its power you must understand it first. There’s one big myth when it comes to getting people to buy online and it’s that most people don’t read your page or consider your offer word for word (our attention span is getting shorter …

AlexHarnessing the Science of Persuasion

Pushing All the Right Buttons with Psychology and Copywriting

You may not realize it, but every action we take is based on some core need we have.  As coined by Dr. Abraham Maslow in the 1940s, the “Hierarchy of Needs” is a pyramid-shaped representation starting with the most basic of needs and ending with more self-actualization interests. You may have even heard of “Maslow’s Hierarchy of Needs” but never …

AlexPushing All the Right Buttons with Psychology and Copywriting

What is Hypnotic Copywriting and Does It Really Work?

What exactly IS hypnotic copywriting?  There’s a lot of talk about hypnotic copy in marketing guru circles.  But can you really “take control” of someone’s mind using the power of words alone?  The answer is yes – and anyone can do it. All it takes is understanding the end result you want, and then writing in such a way as …

AlexWhat is Hypnotic Copywriting and Does It Really Work?

Capture the Attention of Your Readers with These 5 Proven Headline Formulas

Even if you dread the process of coming up with headlines, with the right formula, some headlines simply fall into place. These proven headline templates have been used time and time again to sell everything from shoes to stocks. Here’s how you can apply these proven formulas. A Headline that Tells a Story. A good story wraps you up in …

AlexCapture the Attention of Your Readers with These 5 Proven Headline Formulas

The Power of Using the Right Words

Words might seem like a simple combination of letters – but when used correctly they can have amazing power over our minds and the minds of our prospects. Remember those cheesy ads you saw in comic books as a kid – advertising things like the famous sea monkeys and x-ray glasses?  How cooooool would it be to have a little …

AlexThe Power of Using the Right Words

The Copywriting Formula That Works Every Time

Oftentimes, people think that “copywriting” is one of those things they’ll “just never learn” – because it takes a special gift or talent. Fortunately, by following a basic formula, you can learn to write copy that’s compelling, persuasive and vibrant – something that hooks the reader’s attention and gets them to take action on whatever you’re selling or  promoting. Like …

AlexThe Copywriting Formula That Works Every Time

4 Emotions That Make Your Visitors Take Action

When writing copy for your websites, reviews, squeeze pages, videos or sales letters, appealing to your viewers emotions is the best way to make them take action. The problem with this is that in some niches, traditional copywriting tactics simply don’t work anymore. We’ve been taught to write based on things like fear and asking questions like “what’s keeping my …

Alex4 Emotions That Make Your Visitors Take Action

The 4 Pillars of a Money Making Website

A lot of people have the misconception that making money online is difficult.  And to some extent they are right; particularly if they go about it the wrong way. But there is a tried-and-true, proven process that you can follow to create a nice income online – and although it is not a get-rich-quick scheme if you do it right …

AlexThe 4 Pillars of a Money Making Website

How to Add Credibility to Your Landing Pages

Lots of top-selling marketers, authors and industry experts keep throwing around the term “credibility” a lot.  This is because, by far, it’s one of the biggest factors that help your landing pages conversion rate. It’s also not something that can be bought – you have to earn it. But how do you get this credibility if you’re just starting out …

AlexHow to Add Credibility to Your Landing Pages