In this post, we are going to look at the “After” unit of the Profit Activators. This is the point where you’ve nurtured the client along their decision-making process, you’ve educated and motivated them, and you’ve given them an experience with your company that has planted some referral seeds in the back of their mind.
What else is left to do?
Most of the time, people don’t even stop to think about after-sales service for more than week or two after the sale has been completed. They go back to spending tons of time and money bringing in new customers when it can be much more lucrative to nurture highly satisfied customers.
Fortunately, doing this is easy. Here are a few ideas you can use:
Follow up with related products/services that continue to fit your client’s needs. Not just an up-sell or a bundle, but truly keeping their needs in mind at every stage of their business with you.
Offer reminders when it’s time to upgrade, maintain, check back or otherwise use your product or services again. Sometimes people forget because they’ve lost touch with you after the sale, and they may be tempted to try someone else just because they don’t want to impose on you by asking more questions. Don’t let this happen!
Take the next step up – After they’ve used your product once, even a lower tier item, encourage them that, for a little more, they could get even more of the great service they’ve come to rely on you for
Giving Referrals Helps Others Feel Good
Dean Jackson mentions that the real reason people give referrals is not to help you out or even possibly to help out the one being referred, but because it makes them feel good. And remember, because of the stellar product or service you gave the original customer, chances are that his or her referral is going to be equally enthused about your product or service and will come back again and again.
This kind of delivery is what makes the original referrer pleased – maybe even superior. Not only have they been able to help someone, but they know what to expect, and it reflects well on them as a friend.
Remember that people are talking about your business. What they’re saying depends on how you treat them. Look for ways to work referral magic into getting highly-targeted, highly active (and not reactive) referrals.
Once again, I would like to thank Dean Jackson and Joe Polish of ILoveMarketing.com for introducing me to the Profit Activators, and allowing me the opportunity to introduce them to you.
I highly recommend that you listen to the I Love Marketing Podcast (episode 31 is the one that goes over how to apply the Profit Activators in your business), you’ll learn more about proven marketing strategies that work in these podcasts than in any marketing course out there.
And if you apply these methods in your business I guarantee that they will have a positive impact on your bottom line. The sooner you start, the sooner you can start reaping all the benefits
What’s your biggest take away from the Profit Activators? Please share your opinion by leaving a comment below.