Traffic is something you can never get enough of and sometimes just relaying on organic search engine traffic is not a good business practice. That is why having a diverse traffic strategy is a must. One of the strategies I’ve been using with great results is PPC traffic with Facebook ads. Facebook ads have become the cheapest and fastest way …
Profit Activators: Achieving Lifetime Customer Value
So far we have covered the basics of the profit activators and we’ve dove deeper into the “Before” and “During” units. In this post, we are going to look at the “After” unit of the Profit Activators. This is the point where you’ve nurtured the client along their decision-making process, you’ve educated and motivated them, and you’ve given them an …
Profit Activators: The "During" Unit
In this blog post, we’re going to look at the “During Unit” of the Profit Activators. Up to this point, you’ve learned about how to target your market and how to educate and motivate them to take action. The next step is to make it as easy and hassle-free as possible for them to become your customers. When positioning your …
Profit Activators #2 and #3: Compel, Motivate and Educate
Building on what we learned previously on the first blog post of the 8 Profit Activators series, I’m going to walk you through the next 2 activators, which involves compelling your prospects to call you and then motivating and educating them so they take you up on your offer. The first step is to compel people to want to hear …
The 8 Profit Activators – A Step By Step Plan for Taking Your Business to the Next Level
If you haven’t heard of them before, “The 8 Profit Activators” is a clever concept developed by Dean Jackson and Joe Polish (awesome marketers). So to start off this blog post series on “The 8 Profit Activators”, I’d like to give a nod of appreciation to the creators of this amazing system – THANK YOU DEAN AND JOE for sharing …
2 Funny But (Absolutely) True Concepts to Achieve Success
A lot of people either love Frank Kern or dismiss him as a joke. The truth is, Frank is a salesman, just like we all are at some level. We all have a solution that’s somehow designed to improve a facet of someone else’s life, and we spend a good chunk of our time and energy looking for new strategies …
Pushing All the Right Buttons with Psychology and Copywriting
You may not realize it, but every action we take is based on some core need we have. As coined by Dr. Abraham Maslow in the 1940s, the “Hierarchy of Needs” is a pyramid-shaped representation starting with the most basic of needs and ending with more self-actualization interests. You may have even heard of “Maslow’s Hierarchy of Needs” but never …
Important Things to Consider When Doing Niche / Keyword Research
Doing market research online is different than doing it offline; some niches have great products that sell well on department stores but hardly sell online. A good example of this are clothes because most of the time people like to see how the garment they are about to purchase looks and feels before they make a buying decision. There’s also …
All the Answers You Need Are Already Inside Of You
Today I want to share with you a very effective (and unusual) strategy I’ve been using to come up with new ideas and to solve issues that arise in my business. You see, all the answers you need are already inside of you, you just need to learn to listen to your subconscious mind. And the best way to do …
The 2 Sides of Google's New Disavow Tool
It’s no secret that Google has been waging something of a war against spammy backlinks in recent months. Their algorithm has been beefed up, revamped and revised repeatedly to make low quality links less valuable and in some cases detrimental to your site. Of course like in all wars there has been some collateral damage. Through all of the recent …