Doing niche research is the first fundamental step when it comes to finding a topic to promote online. If you simply go out and wildly promote whichever product has the biggest commissions, or the largest audience, you’ll find yourself competing with thousands, if not hundreds of thousands of people – and a saturated market is a harbinger of doom for anyone involved in internet marketing.
Good niche research involves finding that “sweet spot” where competition is relatively low and yet there are plenty of unanswered questions from people who are ready and willing to spend money. Sound like a tall order? Not when you have the right tools and mindset.
The Biggest Mistake You Can Make with Niche Research.
One of the mistakes I see people making over and over again is targeting a broad niche (which really isn’t a niche at all!) Things like “weight loss”, “dating”, “gardening”, “dog training”… these are incredibly broad keywords with mountains of competition.
Then you’ve got the people who think they’ve found a hot niche, when it really turns out to be vastly saturated. These are the niches like “weight loss for women”, “dating for divorcees”, “organic gardening” and “dog crate training”. These are a bit narrower, but you’ll still find it a tough uphill climb if you’re trying to target one of these popular terms.
Drilling Deeper to Find the Gold Nuggets.
Of course, you can take any one of these terms and drill a bit deeper to find the niches that are in that “sweet spot”. For instance, weight loss using Chinese herbal medicine is a definite niche where you can stretch out a bit to include traditional healing practices like acupuncture, qi-gong exercises and so forth. Digging deeper with the organic gardening niche gets you interesting suggestions like square foot organic gardening (for people with apartments or small living spaces who want to maximize their garden area).
The Biggest Pitfall in Niche Marketing.
It may be that you come across a niche with zero, or very little competition. Before you leap out of your chair thinking you’ve hit the jackpot, consider why it has little to no competition. I hate to break it to you, but it’s usually not because you’ve stumbled upon some top-secret, red-hot market just begging for products. It’s because the market is a dud and people aren’t looking to spend money.
Overall, you want the niche you choose to have some competition (that you can easily outrank with a little work and better content) and some unanswered questions or issues that your product could resolve.
The best places to find these kinds of questions are through online forums, “Answer-style” sites like Yahoo Answers, and places like that. Even the old Google Answers site is archived and can still be searched (but no new questions posted).
Give these niche research ideas a try the next time you’re examining different potential markets to target. I guarantee it will cut back considerably on your workload, research time and effort. And once you carve out a niche for yourself and begin to become an authority on that topic, the potential for your income is limited only to your imagination.
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