According to Matt Cutts (Google’s head of the search spam team) Google will be releasing a new algorithm which will penalize overly SEO’ed sites.
Too much SEO? What does that mean?
In an attempt to “level the playing field” between sites with good content and low rankings, versus overly-optimized sites, Google is targeting sites which have “too many links” or “too many keywords on a page”.
Check out the audio below at about the 16 minute mark, that’s when Matt Cutts announces the algorithm update.
Of course, like many Google updates, there are no specifics as to how much is too much, or what the exact numbers are.
But if you’re a customer of mine then you probably have read my Evergreen SEO eBook or email course (if you haven’t please do so). In it I state the importance of “MAKING IT LOOK NATURAL” when you’re doing on or off page SEO to your sites.
Avoiding things like keyword stuffing, and always using a mix of your main keyword and LSI’s in your tags, building your backlinks in a constant way that looks natural and not using the same anchor text every time, etc.
You see, Google bots are destined to evolve into smarter programs and we can’t stop that from happening, but we can control how we optimize our sites.
And you must also keep in mind that SEO is not bad or Black hat, if you do it correctly. SEO is designed to tell search engines what your site is about and help them index it properly.
Here’s what Google thinks about SEO
So What Can You Do To Help Ensure That Your Site Isn’t A Victim To This New Algorithm Change?
As has been the case since Google’s controversial “Panda” update, the search engine king is starting to become less of a search engine, and more of a content engine, which filters out the spammy “low value” – type sites and concentrates on good quality content that’s regularly updated.
Obviously, if you’ve been adding good content, researching your keywords carefully, and getting a natural number of backlinks, you should be just fine – keep doing what you’re doing.
But if you’re spending more time trying to figure out how to get thousands of cheap links from unrelated sites, or stuffing your keyword in every possible place and you’ve got content scrapers scouring the web every night, you’ll have to rethink your strategies.
Get Your Site Ready
So what can you do to take full advantage of this new search engine update? It’s simple – write the kind of content that people will not only want to read, BUT ALSO SHARE. Google takes these factors and many others into consideration.
Every algorithm isn’t an ‘all or nothing’ black or white update. Take the time to properly target keywords, and carefully fill out and optimize your meta tags for SEO and for click-through rate. Simple steps like this which are easy to overlook are often the first steps to securing a better ranking for your site.
No matter what your niche – avoid the temptation of black hat “tactics” and secret “maneuvers” that attempt to fly under Google’s radar. You may be making good money now, but as the “Big G” shifts its focus from simply delivering results to showcasing the best content, it becomes quality over quantity.
If you’re not sure of what Google consider to be “quality content” check out this blog post: How Does Google Determine What is a High Quality Website?
What are your thoughts on this new algorithm update? Are you concerned that your site will lose its ranking? Or is this just more of what Google needs to do? Post your thoughts and comments below.