Doing market research online is different than doing it offline; some niches have great products that sell well on department stores but hardly sell online.
A good example of this are clothes because most of the time people like to see how the garment they are about to purchase looks and feels before they make a buying decision.
There’s also a cultural aspect to people that buy online vs. people that buy offline; although internet sales increase every year and the numbers are amazing (online retail sales in the U.S. are forecast to reach $327 billion by 2016) the majority of the world’s population is still very reluctant when it comes to giving their credit card number to a website.
And as incredible as it may seem some countries don’t even have access to PayPal.
So another important part of market / keyword research is knowing from where in there world your traffic (customers) are coming from and if in that region people are used to buying online and if they have the tools to do it with.
Let me give you another example of why it is important to know where the bulk of your potential customers live.
This is actually something I learned from experience.
A couple of years ago I was building a test website to promote wooden venetian blinds as an affiliate. My plan was to rank a website for the keyword “wooden venetian blinds” and 10 more keywords related to my main keyword and make some nice commissions with it while doing a case study.
As you can see in the image below the main keyword still gets a lot of searches and it has a nice CPC.
So I bought a great .com domain created great pre-sell content for my keywords, got some great images and created my websites.
But something was wrong…
After a couple of months of hard work my website was getting traffic but was not producing any income. So I decided to look more closely at the niche to find out what was I doing wrong.
Turns out that almost all of the traffic for that keyword was coming from the UK and I was targeting people in the US on my site.
So I hired a UK copywriter to create all my pre-sell content, got a .co.uk domain, became an affiliate of the biggest UK blinds store (for brand recognition) and created a new site.
And guess what… that one did make money.
This illustrates the fact that you have to know your market really well in order to be successful in it.
Please share your opinion or your own niche / keyword research tips by leaving a comment below.