Many people wonder how exactly to utilize Facebook to improve their online business.
As it turns out, Facebook is not quite a plug and play solution for marketing; however it’s a very powerful tool if used properly.
Before you can use it effectively, you must first understand that Facebook is not meant to be a marketing tool.
It never was. Heck, even big brands that pour thousands of dollars into Facebook are often disappointed in their results. So, what then is the point?
Facebook is an incredibly powerful tool for creating relationships with people in your business. Customers, prospects, JV partners, and other thought leaders in your niche.
All of them are on Facebook and all of them are receptive to messages that bring value to their “socialsphere”.
Your job then is not to market yourself or your business, but to create relationships with people that can in turn provide value to you or your business.
How do you do that? Here are some examples of how to drive value-relationship based connections on Facebook:
- Solicit Submissions – Ask people to submit their content, questions, videos and more. When someone does submit a post to your wall, respond to it immediately to show you are engaged.
- Answer and Ask Questions – Encourage interaction by going out and finding questions you can answer and asking your own to draw people into conversations on your wall.
- Create an Exclusive Group – Facebook Groups may seem archaic but they are the ultimate form of exclusive social interaction. Use them wisely and you can build a following rapidly.
- Message People Directly – Use the new direct messaging feature in the Timeline to contact your fans and discuss with them specific questions or concerns they might have. Great for customer service as well.
These are only four of dozens of potentially brand-building actions you can take as a marketer on Facebook. It’s a powerful platform, but only if you think of it as the social tool that it is, not just another marketing soap box.
Facebook Marketing Done Right.
You can market yourself on Facebook, but it’s going to look very different than what you’re used to. The investments are of time and credibility not money and the dividends are of respect and authority.
So, when done properly, a Facebook marketing campaign will increase brand visibility, bolster your online presence and connect you with other marketers in your niche – all things that can lead to more sales and a stronger business.
To do this you need to first create a powerful Facebook Page and second provide targeted value to the people who become your fans. There are three things that help you achieve this goal.
- Mobile Marketing – Create content that can be accessed and consumed on a mobile device. Facebook is used more on mobile devices like phones and tablets than on desktop computers.
- Multimedia and Viral Marketing – Create videos, info-graphics, and other multimedia content and seed it into your Facebook Page to generate Likes and spread your name.
- Social Proof and Scarcity in Action – People respond to things their friends like. Use the advertising features in Facebook to tap into this power and make certain components of your Page only visible to those who like you, drawing more people in based on scarcity.
Do these three things, combined with the four value-adding actions above and I guarantee your Facebook Page will light up your niche, drawing in huge volumes of fans and creating a powerful voice other people look to for guidance. What more can a business ask for right?
Please share your opinion or experience with Facebook marketing by leaving a comment below.
And if you’d like to connect with me on Facebook, you can do so here: www.facebook.com/alex.safie
Thanks for that Alex. I’ve let my FB pages go as I couldn’t see a good reason to try to keep up with all of FB’s changes. Even today I noticed that they put up the new (ish) timeline on my page but then they had 19 people asking to be friends. I didn’t know any of them and then I noticed the page address was mine but with 37 added to it – none of my existing content was on that page. I deleted the 37 and got to my newly changed page but it did have my content on it. But the 19 people I had declined were now being represented on my page.
I don’t know how you have the time to keep up with FB, I find it too shallow and too changing.
Don’t underestimate Facebook because when use correctly it can help you promote your business and interact with your target audience like nothing else.
What you can do is set aside a specific time every 2 days to work your FB page
I am on Facebook, but I certainly don’t use it very wisely. I don’t even check it as often as I should. But, I am going to try some of the things you suggest and see if they will work.
I bet they will if I can just remember to keep doing them.
For a small business in the travel business (only summer) It seems a lot to do
Nice Post Alex,
I agree I am using Facebook more and these are very good tips to remember!
To get good reaction to your social media marketing, have your content by humorous whenever possible and appropriate. When someone sees something in their Facebook feed that causes them to physically laugh out loud, they are inclined to share it with their online friends. This becomes easy and free word of mouth advertising.
Great tip Kanute – Thank you