Facebook ads have become the cheapest and fastest way to build a targeted audience for your blog or site.
Having a Facebook page is a must because it can funnel hundreds of ultra-targeted visitors every day to you site for very little money and because the visitors are so targeted you can easily turn them into customers.
Being that they are so targeted it also helps you with SEO. I’ve seen Facebook traffic stay longer and look at 2 or 3 pages per visit and since “time on site” and “page views” are 2 factors that Google is giving a lot of weight right now I’ve even seen a slight ranking boost.
That’s why I wanted to share with you what I’ve been doing recently to get very cheap likes on Facebook.
The campaign above is in the weight loss niche and it achieved 3 cent likes; remember these are not clicks these are likes (actual actions) and in a ultra-competitive niche. And although I was just going for the likes, that campaign ended up generating 210 subscribers.
Here’s the process…
Step 1 – create a 1 page PDF with useful information. So in the campaign above because it was in the weight loss niche it had 5 recipes of juices that promote weight loss. The PDF was well design and branded with my websites logo and it had a link to it (you can get this PDF’s done very cheaply in fiverr). Once you have it ready just uploaded to your site.
Step 2 -Create a very targeted audience to show your ads to using the software FB Lead Chef. With this software you can gather the UID’s of Facebook users to create custom audiences. For this campaign I just search inside the software for weight loss related Facebook pages and gathered the UID’s of the people that have liked those pages. It’s Instant demographic research!
Step 3 – Create (or outsource it on fiverr) an image where you explain to visitors the dynamic for your landing tab: “Like my page to receive…”
Make sure this image has an attractive CTA that calls attention to the right hand corner where the Like button is located. The landing image size should be: width: 810px, height: no more than 700px, and it cannot be heavier than 400kbs.
You can also get this done on fiverr, here’s a really talented service provide: http://fiverr.com/newbold3d
Step 4 – Install the fan gate app – There are a lot of applications to make your own tabs in your Facebook fan pages, I use Static iFrame Tab. When you click this link, the app will ask where you’d like to install the tab application. Select your chosen fan page and proceed by clicking on the “Add Static iFrame Tab” button. You should be redirected to your fan page, where your app will be ready to use.
Start with the apps visualization on your fan page. Click on the arrow facing down next to the tab boxes underneath the cover image. When you click on that button, all of the tab boxes should be revealed.
Hover on your newly installed app until you see a little pencil appear on its upper right hand. When you click it, you should see a list of options, including “edit settings”. When you select that option, you will see a prompt for changing the tab title. Insert your choice of title (make sure it’s not too long as too allow visibility) and go ahead and change your image to an image you like. Make sure you save your changes in the original page by clicking on “Okay” and you’ll come back to your fan page to see the tab name and image changed.
Now for the app itself. Click on the tab and you’ll be guided to the back end where you can modify the app. In the second section labeled “Page Source” select “redirect” and type in the URL for your PDF online.
In the next section labeled “Fan Gate”, select “image” and proceed to upload the landing image.
When you finish scroll down and click on “Save Settings”. When the page reloads, scroll back up and click on “View Tab” to see your work.
Now create a Facebook ad using your custom audience and make sure to select your tab as your landing page for the ad. You can start testing for as little as $5.00 and start seeing results.
Not very hard right?
Once you start getting people engaged with you page share useful content to drive them back to your website where you can turn them into subscribers and eventually customers.
So now you know how to generate targeted traffic for your site for very little money. Please share your questions or comments about this method by leaving a comment below.
I’ve paid for courses that aren’t as good as this free post. Thanks
Thank you George
Glad you liked it
Thank you Alex. Very clear and actionable. This should be very helpful.
I am trying to figure out how to create the tabs.
I don’t understand:
1. “Make sure you save your changes in the original page by clicking on “Okay” and you’ll come back to your fan page to see the tab name and image changed.”
Are you not creating the tabs already in the fan page?
2. Does the app actually advertises a product? I did not think we are allowed to have products in the apps or am I confused.
3. Could you please share your FB pages where you have these tabs/apps. I would like to see what you are talking about.
I have no problem producing FB ads, just don’t understand this about tabs and apps
Yea it can be confusing at the begging – here’s a short YouTube video I found that goes over the process https://www.youtube.com/watch?v=8kYQM-gMo2Y
Let me know if it helped 🙂
This article just confirms that Reverse Blogging [WSO] is something you should do todays to get free from Google’s “deadly” hug to get visitors to your website. Thanks!
Yes – That Reverse Blogging WSO was great right?
Yes, I think so as well and will use it for sure asap. I like the idea to be in a position to bring people to my site for much much less time and money than I use to spend with Google “free” organic traffic. Nothing of quality and profitability is free online, nothing!
Thanks, great addition to my facebook arsenal. I appreciate it.
You are welcome Carol
I’m happy you found the info useful.
Great post Alex. Thanks for sharing.
This post is so very good! Like someone above said you could pay a lot of money for the information that is contained within this post. Tanks
Thank you David,
I’m happy to share what’s working for me right now
Nice post Alex..Thanks for sharing !!
What would be your preference for using to get custom audience:
FB Lead Chef. or Social Lead Freak. ?
I’m not asking you which is the best, but which one would you prefer to use and do use ?
Would appreciate your opinion.!
I own both softwares and they do exactly the same thing but I mostly use FB Lead Chef because it has a better user interface.
Plus, if you are looking to buy it, FB lead Chef is more affordable.
Thank you! This is so straight forward, easy and encouraging.
Hey ! I have been looking to buy a WSO that was affordable that would teach me about facebook ads, now I don’t have to. Thank you so much ! Question though, (yes I’m cheap) is this $5.00 per day, month, week what? Will it give me an option before I commit?
(I just put your blog in my daily tabs)
You’re welcome Angela,
It’s a $5.00 a day campaign and yes you can pause it at any time. So you can set it up at $5.00 per day and pause it half way through if you want to.
Super Post, Alex. You really laid it out in simple to follow steps. Here’s an alternative that could also work for the creating a PDF step without having to create it yourself or going to Fiverr:
If you have a website, make a new post of the material you want to be in the PDF – complete with images, links and whatever you want to include.
Then, go to the FREE Tool at: http://www.pdfmyurl.com.
Put in the url address of your newly created Post on your website and the Tool will quickly create the PDF for you complete with clickable links, etc.
A really cool tool!
Thanks for the great resource!!
I will definitely test this one out
When you make your custom audience using FB lead Chef, do you just scrape all member UIDs from the groups and pages or do you scrape only the “passionate” members (option in FBlead chef)?
Another question, how large (or) small an audience should I target with FB Ads for lowest CPC?
Yes – FBLead Chef gives you the option between Passionate Members and Power Players, I always go with Passionate Members.
And in my experience it does not matter if its large or small, what matter is how targeted it is and the click through rate. A higher click through rate will give you more exposure and reduce your CPC.
Very useful info.
Deserving of a wider audience.
Awesome tutorial….thanks for tips Alex..hope you can share more guide about FB marketing like this in the future…
Thank you Alex for such a valuable article. I’m on your G Font list and follow Stealth Blog which led me here. I am especially grateful for this information as I only recently started getting my feet wet using Facebook and fan pages for marketing and found a ton of wisdom I can put to immediate use. I will be paying much closer attention to Stealth Blog henceforth. Thanks, again.