Niche marketing is still just as strong as it has ever been – yet I’m always asked the question, “what’s the perfect niche to get into?”
And that’s why I wanted to write this blog post and answer that question with a very simple answer…
The perfect niche for you – is YOU.
What I mean by that is that you’re the answer to finding the right niche for you and your business. You just have to dig a little deeper to find out what drives your passions – then apply those to your business plan.
- What do you like to do?
- What are you naturally good at?
- What has life experience taught you?
- What have you accomplished that others could learn from?
- What are you interested in?
Write everything down – even the most seemingly insignificant things, as they can lead to lots of ideas and potential niches. Once you have your list, it’s time to ask two more VITAL questions:
- What is the competition like in this niche?
- Are there people able and willing to spend money in this niche?
Obviously, if you’re interested in everything about training your dog, you’ll face a LOT of competition. If, on the other hand, you’re passionate about poodles, you can turn that passion into a wide range of niche products specifically tailored to poodle owners – such as grooming tips, training, solving behavior problems, and so on.
Try This Exercise with Index Cards.
Some people find it easier to work with index cards when doing this exercise – writing each niche on a separate card, choosing the top 5 you’re the most interested in, then answering the two vital questions about competition and pay.
The key is to find something you’re naturally good at, or naturally interested in – and people are willing to pay money for it, without you facing a lot of competition. There are still many such “gold nuggets” out there.
Even if you do have some competition – this is a good thing. Competition means people are currently paying money for advice/products/services.
What About Fly-By-Night Sites?
You may also find those “wanna-be” niche sites in your area of expertise that seem to have been set up overnight to try and make some quick cash. Don’t be concerned about them. Your passion and ambition for the topic will eventually (sooner, rather than later) outweigh their half-hearted interest, and you’ll reach more of the people you’re looking to reach, because they can tell you’re fascinated and energized by the topic you’re covering.
Above all, the only one who can truly find the right niche for you is you – SEO tools, keyword research tools and other software programs can make narrowing down the list easier, but your passions provide the direction that will set you up on the right path.
And please share your opinion by leaving a comment below.