Lots of top-selling marketers, authors and industry experts keep throwing around the term “credibility” a lot. This is because, by far, it’s one of the biggest factors that help your landing pages conversion rate.
It’s also not something that can be bought – you have to earn it. But how do you get this credibility if you’re just starting out – and practically no one knows you exist?
Fortunately, there are several ways to boost your authority no matter what niche you choose, and help add trust and customer confidence to everything you do.
Here’s what I recommend:
- Include Media/Industry Awards – Have you been featured in any industry-leading magazines, websites or won awards for your work? Display them proudly on your website. Awards worth shooting for include the BOBs (Best of Blogs) sponsored by Deutsche Welle, the Webby awards (difficult to get, but highly worth it!), Blogger’s Choice Awards and more. There may also be some niche-related website awards, like the Saveur Food Blog award that you could consider applying to.
- Where Has Your Work Been Mentioned? Similar to media and industry awards, has your work itself been featured in a magazine or on an industry leading website? Even local news websites have some pull, particularly for offline marketing businesses.
- Partnerships/Endorsements – What high-ranking, well-known companies are you associated with? Some people use affiliate networks or large household-name websites such as ClickBank, Amazon, eBay and well-known industry blogs that they’ve guest posted for as evidence of their credibility.
- Third-Party Reviews and User Testimonials – Nothing helps convince customers more than honest third-party reviews and customer reviews. You can encourage these through sites like Yelp, Facebook and Twitter. Some website owners even give away a freebie in exchange for a testimonial or review.
- Survey Results – Has your site been featured on a well-known survey? Including “Rated #1 in Customer Service” is a great way to bolster customer confidence. Sites like IMReportCard also use customer reviews and ratings to help push the best sites to the top of the list.
- Security Seals – Security features like VeriSign let visitors know that your site is a trusted place to buy from. Other security seals include PayPal Verified, HackerSafe, SiteLock and an SSL certificate graphic that shows your site’s transactions are using industry-standard encryption.
- List of Clients/Companies – If you’ve worked for well-known companies, or guest posted on well-known blogs or if your marketing solutions, products or services are being used by companies that are household names, display their logos with pride on your landing page.
These are just a few of the instant credibility boosters you can use to help add authority to your landing pages. You don’t have to use all of them, but I recommend including as many as you can without distracting the user away from your landing page main goal (conversions).
Each of these facets can come together to help compel and persuade users to take action on your site, far greater than any huge red font or yellow highlighter.
Please share you opinion on this conversion boosting technique by leaving a comment below.