“Our site quality algorithms are aimed at helping people find high quality sites by reducing the rankings of low quality content” Amit Singhal
I’ve always said that in order to build a long term online business, you have to have your visitors in mind at all times when building your website, doing your best to over deliver on content quality and site layout. Your aim should always be to make your website a useful resource for searchers.
But how does Google determines “high quality”?
Here’s a list of questions provided by Google that you can ask yourself when looking at your content and website to determine if they are high quality or not.
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
The information above is invaluable!! This is exactly what Google’s engineers ask themselves when creating the search algorithms that help them differentiate between a quality site and a useless site.
This list was provided on an article posted on the Google webmasters central blog: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
I have this checklist printed out and go over it every time I build a new website and you should too.
Please let me know what you think by leaving a comment below.