People say that money is the root of all evil, but others have the view that selling itself is somehow immoral or evil.
Dan Sullivan has said that selling is “getting someone intellectually engaged in a future result that’s good for them…and getting them to emotionally commit to take action.” But what does that really mean?
Getting someone “intellectually engaged”, as Joe Polish puts it, is something that all the great teachers, speakers and healers of the world have done. In his video, he mentions famous names like Martin Luther King and Mother Teresa.
But Hitler also got people intellectually engaged and the result was millions of needless deaths.
The Best Salespeople Are Teachers
Selling isn’t inherently evil by itself. It’s more like the vehicle that gets you to where you want to be. So much of what we learn today is rooted in sales.
Joe describes the example of learning how to use a DVD player. I’m betting most of you didn’t learn by reading the manual itself, but rather by a demonstration by a salesperson. Or maybe you had your spouse or your kid set it up for you – but where did they learn it from? Chances are they were sold on the idea before you ever brought the device home.
Or doing your taxes… probably much of what you know of how to do them doesn’t come from reading reams of government paperwork, but by having a tax professional go through each step and figure it out, while answering your questions.
Salespeople spread messages – pure and simple.
Just look at shopping for a car, if you’re in the market for a new automobile, and the salesman walks you through all the makes and models to find the perfect choice, you’re elated because not only are you about to buy a new car, but the salesman has done a terrific job of selling you on everything it does and everything it has.
One Simple Truth
Joe wraps up his video with one simple truth: Usually the people who profess that selling is evil are the very ones who aren’t good at it or who fear that it can be used to manipulate others. Yes, that’s true that it can, but like anything – a gun, a knife, a pencil – it’s just a tool.
It’s the job of the salesperson to use that tool effectively and to the best of their ability.
Here’s Joe’s video:
So… Is selling evil? Please share your opinion by leaving a comment below