I’m sure by now you’ve heard about Google + and the Google + 1 button and you may be wondering what SEO implications will this have.
To answer that question we have to understand the intentions behind these new services that Google is providing.
In my opinion with the + 1 button Google is trying to complement their algorithm with human feedback, they were already doing this when they incorporated tweets, diggs and likes into their search algorithm but these services are not owned and controlled by Google so they needed to create their own human rating system.
It was all over the news when Bing integrated Facebook into their search results and of course Google wasn’t going to be left behind.
So what does this + 1 button mean in terms of SEO?
I think that at the time I’m writing this (July 2011) not too much, but as it grows and people start getting familiar with the concept of rating content all over the web, it will definitely have a huge impact.
So what can you do about it?
- Add the + 1 button to your site. (if you use WordPress there’s a free plugin called wp plus one)
- Get as much + 1’s as possible. How? Now more than ever you have to create quality, helpful and unique content so people + 1 you. And always ask you visitors to + one your website if they find it useful, because the more + ones you have the more your content will be seen as trusted and helpful.
- Grow your social reach in the Google + social network.
And why is it important to grow your social reach?
Lest say you + one an article about scuba diving equipment and a person that is in one of your Google + Circles searches for scuba diving equipment, the article you + one will show up on the first page for that persons search results.
When you + one something this changes the SERP’s for you and for the people in your Google + Circles. (Of course you have to be logged in to see the changes)
I just recently started playing around with Google +, it’s really a lot like Facebook but with some really cool improvements, like the Circles concept and the Hangouts.
In conclusion; yes you still need backlinks and proper on page SEO, but now more than ever you also need to provide value to your visitors if you want to get ahead in the SEO game.
The days of building poor quality websites are officially over, and that is great news for the serious marketers!
Please share your opinion about this by leaving a comment below.