You must be constantly looking for ways to drive targeted traffic to your website. The more diverse your traffic strategy is the better.
In this blog post I want to share with you a great method to drive targeted traffic that has been giving me very good results.
Yes, the same press releases that have been a marketing staple for 50 years. They are MUST have for any Internet marketer and here’s why.
The Traffic Potential of a Good Press Release
A press release, when properly written and distributed is an invitation to thousands of websites to write about you.
A good PR distributor will send your release to online news outlets, print newspapers and magazines, TV stations and local outlets and ensure that, if someone wants to share it, they have it to do so.
The result can be as modest as a few thousands views and a couple hundred clicks or as game-changing as a Google News or Yahoo! News backlink and tens of thousands of clicks, or even coverage in a print outlet.
One simple press release can drive traffic to your site for weeks, and that’s not even counting the subsequent backlinks it generates from high quality sites.
How to Write a Killer Press Release
A good press release is simple and to the point. It needs to be above and beyond all else NEWSWORTHY.
I can’t count how many press releases I’ve read that were filled with lines like “come visit my site”.
That’s a big no-no. A good press release is as straightforward as it comes, which means:
- A Good Headline – Newspaper style headline that describes exactly what news you are announcing
- Brief Description – A subtitle outlining what this means for your target audience
- Who, What, When, Where, Why and How – The first paragraph should answer all five of these questions for any reporters or readers that find it.
- Key Names and Places – Include key names and places in your release, including a quote if applicable.
These 4 elements presented succinctly and in a way that explains WHY the news outlet (and its readers) should care will have an immediate impact on the effectiveness of your press release. That is, you’ll get more reprints and more traffic.
You can write the press release yourself or you can outsource it in places like fiverr.com: http://fiverr.com/categories/writing-translation/writing-press-releases?order=rating
Submitting Your Press Release
Sure, there are some free sites and others that are “cheap” but when it comes to a press release, you really do get what you pay for, and the best is PRWeb.com.
Most marketers chafe at PRWeb because the prices are high, but the results speak for themselves. I’ve routinely seen 10,000 or more views on releases via PR Web that would get only 1,000 or 2,000 through another distributor.
There are additional services and distribution options available if you pay more, but for 99% of the people reading this, PR Web’s lowest distribution option is more than enough to get the traffic you’re looking for.
How Effective Are Press Releases….Really?
It depends. A well written press release may or may not get picked up by a major outlet like Google or Yahoo! If it is, however, you can see tens or even hundreds of thousands views that can convert to hundreds of clicks to your site.
Rarely have I seen a press release fail to pay for itself in direct traffic alone (and that’s not to mention the backlinks), so if you want a very powerful backlinking strategy that also happens to drive targeted clicks, this is it.
Just don’t overdo it. A good press release every 2-3 months is more than enough.
Please share your thoughts or experiences with press releases by leaving a comment below.