Google is and will always be updating its algorithm to keep up with its user’s expectations. Google bots are always on the lookout for websites that will “end search” Search engines are always looking for websites that deliver value to the queries of its users, and it does this by looking at many parameters. 2 of the parameters that tell …
The POWER of Long Tail Link Building
What is long tail link building? Long tail link refers to the use of phrases with 3 or more words as anchor text when building backlinks. Long tail link building is about building backlinks with long tail keywords back to the content you already have to help that content rank for more phrases. The main benefit of structuring the anchor …
4 Not So Talked About On Page SEO Factors
We can only speculate at how many SEO parameters Google and other search engines are looking at when determining which websites to rank. There are probably hundreds of them, making it very difficult to have a perfectly optimized site. But taking into account the increasing number of new sites with quality content that are popping up each day (giving search …
How to Make Sure You Don’t Have Duplicate Content on Your Site.
Duplicate content it’s a phrase that all of us in SEO both fear and dread, and a phrase that webmasters try their best to ignore. As marketers, we often think of duplicate content as rehashed content – usually in the form of articles and posts that provide little value to visitors and are completely ignored or even penalized by search …
The Evolution of Search and the Future
Google has evolved from a research project to the largest content delivery engine in the world, focused totally in providing the very best user experience. They are always striving to met and surpass their users expectations. We have all become accustomed to finding whatever info we are searching for by just tipping a general idea of it into Google’s search …
Claim Ownership of Your Content with Fat Pings
There are a lot of auto-blogs out there that are constantly scraping content from all over the web, they do this through RSS feeds the moment you hit Publish. And that can be a big problem because if a Google bot crawls your content on the scraper site first, it could potentially end up ranking higher than you, since Google …
Choosing the Right Website Style
When deciding to go after a new niche or keyword one of the first questions that comes to mind is: what type of website should I build? A Sniper site – Targeting one product (keyword), 3 to 4 post site Or a Blog type site – Targeting one product (or more) but with a more robust site that has multiple …
A Very Safe and Effective Backlinking Strategy
In the last couple of weeks a lot of people have ask me about using automated tools to build backlinks to their sites and if this can increase the risk of getting a Google penalty for link spamming. And although if used the wrong way link building software’s have the potential to get you in trouble, there is a strategy …
Site Speed – Important for SEO and User Experience
There are thousands of on page SEO factors and each one counts (even a little), so the more on page factors you have right the better. Because when you add them all up they can make a big difference in the number of backlinks you’ll need to get top rankings. The more on page factors you have going for you …
By Humans, For Humans: Using Humans.txt as a Trust Indicator
In a world where content is king and Google Analytics is everyone’s report card, it’s easy to forget that when it comes down to it, humans are the ones creating websites. When visitors lands on your website, they look for visual clues that your site is trustworthy. Trust indicators are diverse, ranging from a privacy policy, a disclaimer, or a …