The Only 2 Things You Should Be Focusing On

The goal of any business should be to add exceptional value to the market while making a nice profit. When you add exceptional value to the market your business grows and as the business grows, so do the profits, and hence the success of the business. …Easier said than done right? Not if you follow Peter Drucker’s advice. Words of …

YouTube Analytics – A Video Marketing Essential

Video marketing can be exciting and rewarding, but it can also be a challenge and sometimes tutorials can’t tell you everything. They give you the basics and tips for making an effective video and ranking it, but the problem is that after that you’re on your own. You can follow everything you’ve learned to a T and still find you’re …

Great Video – Is Selling Evil?

People say that money is the root of all evil, but others have the view that selling itself is somehow immoral or evil. Dan Sullivan has said that selling is “getting someone intellectually engaged in a future result that’s good for them…and getting them to emotionally commit to take action.” But what does that really mean? Intellectually engaged? Getting someone …

Profit Activators: Achieving Lifetime Customer Value

So far we have covered the basics of the profit activators and we’ve dove deeper into the “Before” and “During” units. In this post, we are going to look at the “After” unit of the Profit Activators. This is the point where you’ve nurtured the client along their decision-making process, you’ve educated and motivated them, and you’ve given them an …

Profit Activators: The "During" Unit

In this blog post, we’re going to look at the “During Unit” of the Profit Activators. Up to this point, you’ve learned about how to target your market and how to educate and motivate them to take action.  The next step is to make it as easy and hassle-free as possible for them to become your customers. When positioning your …

Profit Activators #2 and #3: Compel, Motivate and Educate

Building on what we learned previously on the first blog post of the 8 Profit Activators series, I’m going to walk you through the next 2 activators, which involves compelling your prospects to call you and then motivating and educating them so they take you up on your offer. The first step is to compel people to want to hear …

The 8 Profit Activators – A Step By Step Plan for Taking Your Business to the Next Level

If you haven’t heard of them before, “The 8 Profit Activators” is a clever concept developed by Dean Jackson and Joe Polish (awesome marketers). So to start off this blog post series on “The 8 Profit Activators”, I’d like to give a nod of appreciation to the creators of this amazing system – THANK YOU DEAN AND JOE for sharing …

Product Creation – A Proven Path to Online Success

The web is filled with tips, tricks, secrets, shortcuts and so-called “formulas” to making it big, to creating a killer secondary income source that will allow you to retire and sip Mai Tais on the beach. But the vast majority of these self-proclaimed miracle income sources are small beans compared to what I want to discuss today. Product Creation. As …

How to Use Facebook to Improve Your Online Business

Many people wonder how exactly to utilize Facebook to improve their online business. As it turns out, Facebook is not quite a plug and play solution for marketing; however it’s a very powerful tool if used properly. Before you can use it effectively, you must first understand that Facebook is not meant to be a marketing tool. It never was. …