How to Craft an Amazing USP and Why This is Important

We’ve all heard about the importance of having a fantastic USP (Unique Selling Proposition) and how it can make a difference in our business, but like so much good advice, many entrepreneurs don’t stop to think about it until their customer base suddenly dries up and no new leads are coming in. Whether you’re still in the start-up stages or …

How to Add Credibility to Your Landing Pages

Lots of top-selling marketers, authors and industry experts keep throwing around the term “credibility” a lot.  This is because, by far, it’s one of the biggest factors that help your landing pages conversion rate. It’s also not something that can be bought – you have to earn it. But how do you get this credibility if you’re just starting out …

4 Tips for Selling Info Products with Compelling Copywriting

Being able to write persuasive, compelling and direct copy is what will ultimately make the difference between not just selling or not – but how much you sell. When you learn to push the right psychological buttons, you can easily open the floodgates to making a living online. The good news is, you could have flunked your high school English …

5 Simple Ways to Boost Your Conversion Rate

Increasing conversion rates is something every good marketer should aim for. Not only does it give you a greater return on your investment, but it also helps you do more with less – less time, less money and less effort. By making some small but important changes on your website, using the right keywords, and following up with diligent testing, …

How to Write a Convincing Product Review That Sells

Product reviews are one of the best ways for affiliate marketers to make extra money.  When done correctly, they can pre-sell readers on a particular solution.  Here’s how to write a compelling and convincing product review that will help you sell (almost!) anything. Make Your Site a Trusted Resource In this day and age of social marketing, people like resources …

How Statistics Can Help You Sell Anything

One of the best methods I use to support or back up nearly any claim in copywriting is the power of statistics. Even if the research out there doesn’t look good for you or the product you are promoting, you can actually flip the statistics to turn them in your favor. There’s nothing unethical about it and I’m not implying …

5 Online Copywriting Tips to Turn Your Visitors into Buyers

When it comes to writing for the web, you’ve got to take into account the fact that people won’t read every word. They’ll naturally skim, scan and look for reasons NOT to continue reading. That’s where great web copywriting comes into play. With these five tips in mind, you’ll be able to grab your readers attention, direct them effectively through …