Below you'll find a list of all posts that have been categorized as “Copywriting”
One of the most severely underrated components of a website is its design – not just the interface and usability of the site, but the color scheme and visual elements. You see, people respond to color and if you understand how and why they do, you can use it to your advantage. That’s why it’s important to learn the meaning …
As marketers we must always be tuned into what people want in order to serve the market better and tailor our products and marketing accordingly. Here’s exactly what everyone wants:
When you think of Aristotle, you may think of some brilliant old philosopher whose advice couldn’t possibly be useful in the modern age. But nothing could be further from the truth! In fact, Aristotle is full of fascinating insights into what, exactly, creates the ability to be persuaded – things that affect us even today. He described the three facets …
Harnessing the Science of Persuasion is crucial if you want to succeed in internet marketing, but to harness its power you must understand it first. There’s one big myth when it comes to getting people to buy online and it’s that most people don’t read your page or consider your offer word for word (our attention span is getting shorter …
You may not realize it, but every action we take is based on some core need we have. As coined by Dr. Abraham Maslow in the 1940s, the “Hierarchy of Needs” is a pyramid-shaped representation starting with the most basic of needs and ending with more self-actualization interests. You may have even heard of “Maslow’s Hierarchy of Needs” but never …
What exactly IS hypnotic copywriting? There’s a lot of talk about hypnotic copy in marketing guru circles. But can you really “take control” of someone’s mind using the power of words alone? The answer is yes – and anyone can do it. All it takes is understanding the end result you want, and then writing in such a way as …
Even if you dread the process of coming up with headlines, with the right formula, some headlines simply fall into place. These proven headline templates have been used time and time again to sell everything from shoes to stocks. Here’s how you can apply these proven formulas. A Headline that Tells a Story. A good story wraps you up in …
Words might seem like a simple combination of letters – but when used correctly they can have amazing power over our minds and the minds of our prospects. Remember those cheesy ads you saw in comic books as a kid – advertising things like the famous sea monkeys and x-ray glasses? How cooooool would it be to have a little …
Oftentimes, people think that “copywriting” is one of those things they’ll “just never learn” – because it takes a special gift or talent. Fortunately, by following a basic formula, you can learn to write copy that’s compelling, persuasive and vibrant – something that hooks the reader’s attention and gets them to take action on whatever you’re selling or promoting. Like …
When writing copy for your websites, reviews, squeeze pages, videos or sales letters, appealing to your viewers emotions is the best way to make them take action. The problem with this is that in some niches, traditional copywriting tactics simply don’t work anymore. We’ve been taught to write based on things like fear and asking questions like “what’s keeping my …