We all LOVE getting free traffic from Google; but listening to a webinar the other day got me thinking about the importance of diversifying your traffic sources.
Organic search engine traffic is by far the best kind of traffic, but it’s not a good idea to only depend on it.
Because lets face it, traffic is the one thing every online marketer can’t get enough of, and the more we have the happier we are and the more money we can make. So we always feel that we never have enough traffic, but we rarely do anything about it (other than what we usually do)
You see, the Internet is filled with many products and websites all using the same SEO techniques to try to draw traffic to their sites. The problem with this is that if everyone is doing the same things and going after the same keywords in your niche, how are you supposed to get noticed?
Well, that’s were alternate sources of traffic come into play, mainly paid sources.
Most people shy away from paid sources of traffic (big mistake) because they don’t have a proper funnel set up to effectively follow up and monetize the traffic (I’ll go over how I do that in future blog post).
Paid sources of traffic give you complete control on the flow of visitors to your site and what page you want them to land on, if you want a % of those visitors land on page A and another % on page B.
It also gives you complete control on the demographics of the people you want visiting your site.
So let’s go over 3 sources I’ve been using lately with good results.
One of the best ways to generate traffic to your site is to use what are called Pay Per Click ads or PPC for short.
Put quite simply, this is just having a link to your site on another website (called ‘the publisher’) and every time someone clicks the ad and ends up in your site, you pay a rate to the publisher i.e. if you have to pay .05 cents for each click and two people click, you owe .10 cents to the publisher.
Google is by far the largest PPC network out there, but there are many others that are more flexible in their Terms and Conditions policy and price.
Another great method you can use to get targeted traffic is Facebook ads. You should really think about doing this because social media marketing is the wave of the future. That’s because everybody and their mother is on Facebook (more than 840 million active users!!).
With so many people having Facebook accounts with all of their personal information (age, sex, likes, dislikes) the traffic potential is incredible.
By placing ads on Facebook, your site will be positioned directly in front of your ideal prospect. People that see your ads have been pre-determined by Facebook through all the personal information they have provided to be a great match for the product or service you provide.
It’s kind of like having a mental connection with your potential customers and showing them exactly what they wanted to see.
Finally, a superb way for you to get more visitors to your website is through solo advertising.
Also known as email marketing, solo ads work by having you pay someone with reputation and an extensive email list in your niche to send their list members an email recommending your website or landing page.
This is generally well-received because the email is coming from a trusted source. You’re more likely to open an email from someone you know and you rarely open emails coming from unfamiliar sources.
The idea is to draw traffic to your page based on somebody else already well-established connections. This works very well because of the familiarity already established.
The best place to find people with email list in your niche is the Directory of Ezines
If in the future I decide to experiment with other sources of traffic, I’ll make sure to keep you posted.
In the meantime I encourage you to start experimenting with at least one of the above. Set aside a fixed amount of money and measure your R.O.I. (return on investment), if its positive then just rinse and repeat.
There are many strategies to use these advertising platforms more effectively, if one interest you the most you could always head on the WSO section of the Warrior Forum and search for a “how to guide” there.
I can tell you from experience that the 3 sources of traffic mentioned above can really help you to generate more traffic TODAY.
Please share your experiences with paid traffic or share your thoughts by leaving a comment below.